Fine coffees are like fine wines…they first need to be harvested with care, prepared with only the finest artisan methods, and when ready, and only when ready, they can be enjoyed the exact way they are meant to be. We only use fair trade farms, we care about where we purchase our green beans, and once we purchase them we make sure to roast our beans to the perfect degree. This offers our guests the true taste of the varietal, you see…we do not want you to taste the roast, we want you to taste the actual bean. That is why we roast just past the “second crack” or popping. We believe any further and the bean gets lost in the fire, it loses its composition and character. A small amount of oil is what we strive for, giving our espresso the perfect body and crema.
Serafina Coffee prides itself on having the very best products; fair trade, locally roasted small batch, Arabica beans, all hand blended for a sublime coffee experience
Damian Serafine has been a long standing presence in the Coffee Industry. Damian was trained in New York as Master Roaster of coffees. He is a Certified Barista in the United States. Damian Serafine moved to Phoenix in 1993 from New York.
He opened the first Coffee Cart in the Valley in 1994 partnering with Daniel Wayne (now owner of Lola Coffee) located on Central Avenue and Monroe Street. In 1995 they became a subcontractor with ARAMARK. With this venture, they opened a Coffee & Juice Bar inside the Phoenix Convention Center and Symphony Hall. The next year They operated the full bar service as well as the coffee bar inside the Herberger Theater. In 1997 they opened a coffee bar inside the Scottsdale Center for the Arts as well as a full service Coffee House inside the Historic San Carlos Hotel. This was one of only three Coffee Houses to open in Phoenix in the early years of the Coffee Explosion. This was even before Starbucks was prominent here in the valley. With roasting their own beans and their broad knowledge of coffee, Damian & Daniel helped Phoenix break new ground with specialty coffees as well as educating patrons.
In 2011, Damian Opened ONE COFFEE CO located at One N. Central Ave as a full service coffee bar, roasting on premises.
In 2013 Damian and his family moved back to NY to open another coffee house & roastery in downtown Rochester next to the Eastman School of Music. He and his family soon discovered they missed the Valley of the Sun too much, so in May of 2016 they ventured back and are settled here for good!
With the opening ofSerafina Coffee Roasters at The Luhrs Towers located at 45 W Jefferson St in downtown Phoenix , and the opening of the ASU Sandra Day O’connor College of Law we are looking forward to serving the Downtown area a great product while keeping true to our passion for coffee and the ultimate COFFEE EXPERIENCE.